Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What's the average CPA of Stacey's Display campaign, if she uses view-through conversions to get a more accurate picture of it's full value?
Choose an answer
Tap an option to check your answer.
Correct answer: 25.
Why this is the answer
The provided answer key conflicts with Google Ads methodology. Average CPA is calculated by dividing total cost by total conversions, and Google defines view-through conversions as additional conversions that happen after an ad is viewed without a click. If the campaign spent $1,000 and produced 40 click-through conversions plus 10 view-through conversions, the total is 50 conversions. That makes the average CPA $20, not $25. Under official Google Ads terminology, the listed key is not aligned with the documented formula
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed