Step h runs an online pet supplies shop,and she has some ideas about how email marketing can help her business.Two of her ideas are correct and two are not. Can you weed out the wrong ones?

Email marketing is primarily a one-to-many or one-to-one communication channel between a business and its customers. It's excellent for informing customers about products, promotions, and personalized offers, such as sending dog-related product information to customers who have dogs. However, email marketing platforms are not designed to facilitate direct communication between customers. While a business might encourage community building through other channels, email's role is to deliver messages from the business to the customer, not to enable customer-to-customer interaction.