Step his curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action?

Open rates and click-through rates are direct metrics provided by email marketing platforms, showing how many recipients opened the email and how many clicked on links within it, respectively. These metrics are fundamental for understanding customer engagement with email campaigns. Weekly sales, while important for overall business performance, are not a direct analytical output of an email marketing platform for a specific campaign. While an email campaign might influence sales, attributing specific weekly sales figures solely to one email campaign requires more advanced tracking and integration, and isn't a standard, immediate analytic provided by the email platform itself.