Step his writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.Step his writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.

The correct option, "Hi John, do you have a new puppy?", is effective because it uses personalization and asks an engaging, open-ended question relevant to the customer's purchase history. This approach builds rapport and encourages the recipient to open and read the email, leading to a more positive customer experience. The incorrect option, "Save ££££s on PUPPY FOOD!!!!", is less effective because it relies on aggressive, all-caps, and exclamation-point-heavy language, which can appear spammy or overly promotional. While discounts are appealing, this phrasing lacks personalization and can deter recipients from engaging with the email.