Studies have found that consumers are more likely to ___ brands they see in a positive environment.

When consumers encounter brands in a positive environment, such as a platform like Pinterest where users are often in a discovery mindset and surrounded by inspiring content, it positively influences their perception and behavior. This positive association makes them more likely to remember the brand, fostering better recall. They also tend to feel more positive about the brand, leading to increased favorability. This enhanced positivity and familiarity contribute to greater trust in the brand. Ultimately, these factors collectively increase the likelihood of consumers purchasing from the brand. Therefore, all the listed outcomes are direct benefits of a positive brand environment.