Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?

Form AutoFill is a Google feature that streamlines the checkout process by automatically populating form fields with information saved in a user's Google account, such as name, address, and payment details. This reduces friction by minimizing manual data entry, which is a common cause of cart abandonment. Google Analytics provides data about user behavior but doesn't directly facilitate checkout. Google Shopping Cart is not a standard Google feature for website checkout; Google Shopping is a product comparison service. A real-time order counter is a display element, not a tool for simplifying form completion.