Suppose a user views three adverts on three different platforms before taking action on your website.How many platforms can claim the conversion?

In a multi-touch attribution model, all platforms that contributed to a conversion can claim credit. If a user viewed ads on three different platforms before converting, each of those three platforms played a role in guiding the user to the final action. Therefore, all three platforms can claim the conversion, as they each contributed to the user's journey. This differs from a last-click attribution model, where only the final platform would receive credit.