Suppose you are selling pet food and you want to create show/hide logic that displays a block only to recipients who have said they own a dog. The profile property name in your Klaviyo account is “pet_type”. Which show/hide logic string is formatted correctly?

Klaviyo’s show/hide logic uses a specific templating syntax: person refers to the recipient’s profile.|lookup:'property_name' is used to access a custom profile property. == 'value' checks whether the property matches the specified value. So in this case: pet_type is the custom property. dog is the value you want to check for.