Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her? Select the correct answer, then submit.

The main benefit is that Google Analytics can connect traffic sources with business outcomes instead of showing visits alone. The Traffic acquisition report shows where website sessions come from, including social channels, which helps identify which platforms and posts are sending people to the site. Key events measure actions that matter to the business, such as sign-ups or purchases, so those visits can be linked to results. That makes it possible to see which social activity is contributing to conversions, not just awareness