Susan's manager has asked her to implement a new Google Display ad campaign,to help liquidate out-of-season inventory and make room for next season's product lines.Which Smart bidding strategy would be best suited for the campaign'sobjective?
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Correct answer: Maximize Conversions.
Why this is the answer
**Maximize Conversions.**This is the correct choice for Susan'sobjective.When the primary goal is to liquidate out-of-season inventory quickly,"Maximize Conversions"aims to get as many conversions as possible within the given budget. This strategy will prioritize getting the inventory sold rather than focusing on specific return on ad spend(ROAS)orcostper acquisition(CPA)targets.
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