Susan's manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season's product lines. Which Smart bidding strategy would be best suited for the campaign's objective?

Target CPA is the best fit when the goal is to increase conversion volume while keeping the average cost per conversion around a defined amount. Google Ads classifies Target CPA as a Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-action that is set. This matches a sales objective that still needs cost control on average. It is more precise for this goal than strategies built mainly for traffic, visibility, or manual bid control