Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance? Select one option.

Explanation: To best understand the full impact of her Responsive Search Ads (RSAs), Susana should measure their performance **15 to 30 days after implementation**. Responsive Search Ads (RSAs) are designed to dynamically adjust and optimize ad headlines and descriptions to better match the user's search query and improve ad performance over time. It takes some time for the ad platform's algorithms to gather sufficient data, analyze performance patterns, and make adjustments to optimize RSAs effectively. By waiting at least 15 to 30 days after implementation, Susana allows for a sufficient data collection period to accurately assess the performance of RSAs, including factors such as click-through rate (CTR), conversion rate, and overall campaign effectiveness. This timeframe provides a more comprehensive understanding of how RSAs are performing across various metrics and allows Susana to make informed decisions about further optimization or adjustments to her advertising strategy based on concrete data and insights. Conversely, measuring performance too soon after implementation, such as within 24 hours or within 1 to 7 days, may not provide an accurate reflection of RSAs' true effectiveness as the algorithms need time to learn and adapt to user behavior and search trends. Therefore, measuring performance 15 to 30 days after implementation is the most appropriate timeframe for Susana to assess the full impact of her Responsive Search Ads.