Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimisation is, but they're limited with their time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help them to prioritise their time. Which of the following criteria belong to the PIE framework?

The PIE framework is a prioritization model used in conversion rate optimization (CRO) to help decide which tests to run first. PIE stands for Potential, Importance, and Ease. "Potential" refers to how much improvement a test could bring. "Importance" relates to the value of the page or element being tested to the business goals. "Ease" considers how simple or difficult it is to implement the test. By scoring each potential test against these three criteria, businesses like GooeyChewy can efficiently allocate their limited time and resources to the most impactful experiments. The other options are not recognized components of the PIE framework.