SWAK Cosmetics is a growing makeup brand that is looking to retain its top shoppers, specifically by awarding points each time someone shops. What tooling should they begin to invest in? (Select the best answer.)

A loyalty program is the best investment for SWAK Cosmetics because it directly addresses their goal of retaining top shoppers by awarding points for purchases. This incentivizes repeat business and fosters customer loyalty. A reviews program focuses on collecting customer feedback and social proof, which can attract new customers but doesn't directly reward existing shoppers for their continued purchases. A referral program encourages existing customers to bring in new customers, often through incentives for both parties, but it's primarily a customer acquisition strategy rather than a direct retention tool for existing top shoppers.