Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)

Creating a new ad group for the sale allows Swee Yin to use specific keywords and ad copy directly relevant to the men's hat sale, ensuring her ads are highly targeted and appealing to potential customers interested in this specific event. Setting campaign start/end dates ensures the ads run only during the sale period, preventing wasted ad spend and maintaining relevance. Choosing "leads" as the campaign goal is too broad; a sale aims for immediate purchases, not just leads. Adding coupon alerts to people nearby is a local marketing tactic, not a core Google Search campaign tailoring option. Targeting specific device operating systems is overly granular and not directly relevant to promoting a sale event.