Ta miko is an advertiser at a bowling supply company running a display campaign.She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign.Whatshould Ta miko consult to learn more about this?
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Correct answer: Overlap reports.
Why this is the answer
Overlap reports are the correct choice because they provide insights into the common characteristics and shared attributes between different audience segments. This allows Ta miko to identify new audiences that resemble her existing successful ones, helping her expand her reach effectively. Amazon audiences are pre-defined segments but don't specifically show similarities between her current audience and others. Purchase frequency insights focus on how often customers buy, not on shared demographic or behavioral attributes that would help her find similar new audiences.
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