Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?
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Correct answer: This backlink was added less than a month ago and deleted shortly after adding.
Why this is the answer
The "New" and "Lost" statuses appearing simultaneously for a backlink in Semrush's Backlink Analytics report indicates that the backlink was recently acquired (within the last month, hence "New") but then subsequently removed or disappeared shortly thereafter (hence "Lost"). Semrush's data collection and processing cycles mean that a backlink can be detected as new and then, in a subsequent crawl, be found to be gone, all within a relatively short timeframe. This scenario is common for backlinks that are temporary, removed by the linking site, or due to crawling anomalies. The other options are incorrect because there isn't a separate "New" status for the source page and "Lost" for the target page; the statuses apply to the backlink itself. It also doesn't necessarily indicate a mistake that needs fixing, but rather a transient state of the backlink.
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