Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren't performing well. Which downloadable report should they use?

The targeting report shows the performance of your targeted keywords and ASINs, allowing you to identify which ones are underperforming and need optimization. This directly addresses Talkbotics' need to find out which keywords aren't performing well. The advertised product report focuses on the performance of your advertised products, not individual keywords. The performance over time report shows overall campaign trends, not keyword-specific data. The placement report details where your ads appeared, not keyword performance. The search term report shows the actual search queries customers used, but Talkbotics is specifically asking about their targeted keywords' performance.