Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?

The best option is to export tags in Excel files and send the relevant file to each publisher because this allows Tania to generate various tag formats and protocols (e.g., JavaScript, iframe, standard, secure, non-secure) within a single export. She can then filter and distribute the specific tags each publisher requires without regenerating them individually. Asking publishers to manually change code is inefficient and prone to errors. Changing placement and tag settings for each placement and saving would be time-consuming and unnecessary, as the export function handles variations. Informing publishers that only one format is available is incorrect and unhelpful, as ad servers are designed to accommodate diverse publisher requirements.