Tanya launched her campaign yesterday and feels her performance isn't meeting her expectations. What should she do?
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Correct answer: Ensure ad groups have run for long enough to gather data (ideally 7–10 days).
Why this is the answer
The correct approach is to allow sufficient time for ad groups to gather data. Ad platforms, including Reddit Ads, require a learning phase to optimize delivery and performance. Ending campaigns prematurely or making daily changes prevents the system from effectively learning and improving. A 7-10 day window is a common recommendation to accumulate enough data for meaningful analysis. Pausing all campaigns or deleting ads daily are drastic actions that disrupt the learning process and waste potential insights. Switching to a reserved buy is a different campaign type for guaranteed impressions, not a solution for underperforming campaigns that need optimization data.
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