TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for "Apple computer accessories." Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

TechHut should use negative phrase match for "Apple computer accessories." This ensures their ads will not appear for searches containing that exact phrase, or close variations of it, preventing wasted ad spend on irrelevant clicks. Exact match and phrase match are positive match types, meaning they would include searches for "Apple computer accessories" if used incorrectly, or would not prevent them if applied to other keywords. Broad match is too expansive and would likely show ads for even more irrelevant searches, including those for Apple accessories.