Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?

The correct mechanism is ad schedule , because it controls the days and hours when ads are eligible to show in a Search campaign. This setting is used to align ad serving with business availability, which is especially important when the goal is to drive visits only while the store can actually serve customers. Google Ads also describes ad scheduling as part of campaign settings, so it is the direct campaign-level control for this requirement. That makes it the appropriate way to limit ad serving to open hours rather than relying on website code or external business profile steps. Google Help+1