The account manager at a motor home company found it hard to attract qualified buyers in the past. They're interested in trying a Google Video campaign for the first time,but are unsure what audience strategy to use to reach people who already want to purchase a motor home.What audience strategy should the account manager use to achieve this goal?
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Correct answer: In-Market.
Why this is the answer
To reach people who already want to purchase a motor home,the account manager should use the"In-Market" audience strategy.In-Market audiences are users who have shown a strong intent to purchase products or services related to specific categories,and this is ideal for targeting potential customers who are actively researching or planning to buy a motorhome.
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