The ACED framework gives you the ability to set your measurement strategy to focus on the behaviors of modern website visitors, so you can measure the full funnel of your results.

True. The ACED framework (Awareness, Consideration, Engagement, Decision) is a modern approach to digital analytics that aligns with the typical customer journey on a website. It helps marketers track user behavior through the entire marketing funnel, from initial exposure (Awareness) to active evaluation (Consideration), interaction with content (Engagement), and ultimately, conversion (Decision). This holistic view allows for a more comprehensive measurement strategy than traditional metrics alone, enabling optimization at each stage of the customer's path.