The add-to-cart metric provides insight into which stage of the customer marketing journey?
Choose an answer
Tap an option to check your answer.
Correct answer: Conversion.
Why this is the answer
Add-to-cart shows that a shopper has moved from evaluation toward a purchase action. This makes it a conversion metric because it reflects purchase intent near the point of sale. The action is stronger than awareness exposure because the shopper is interacting with a product in a buying context. It helps advertisers understand whether ads are driving customers closer to completing a purchase.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed