The advertising director for a guitar manufacturer has been tasked with optimising their company's Google search campaign. How can they use the optimisation score to benefit their campaign?

The optimization score in Google Ads estimates how well your Search campaign is set to perform. It ranges from 0% to 100%, with 100% meaning the campaign could perform at its full potential. The score helps advertisers identify opportunities to improve their campaign's performance by suggesting actions like adding new keywords, adjusting bids, or improving ad copy. The other options are incorrect because: The optimization score does not measure website network performance or popularity; those are typically assessed using analytics tools. While ad text is a component of campaign optimization, the score provides a holistic view of the campaign's potential, not just a comparison of ad creative efficacy against competitors.