The Beantown Coffee marketing team wants to improve its full funnel strategy but isn't sure where to start. What are 2 key steps they should take to begin analyzing their digital marketing performance? (Select the 2 correct answers.)
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Correct answer: Look at industry benchmarks to determine the health of key performance metrics., Identify customer drop-off points across their funnel stages..
Why this is the answer
To analyze a full-funnel strategy effectively, the team should first understand how their performance compares to industry standards and where customers are disengaging. Industry benchmarks help determine whether metrics like conversion rate, retention, or lifetime value are strong or underperforming. Identifying drop-off points shows exactly where customers are leaving the funnel, allowing the team to focus improvements where they will have the greatest impact.
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