The best method for determining future social media targets is to establish benchmarks. You can do this by __________________.

Establishing benchmarks for future social media targets relies on understanding past performance. Extrapolating data from previous efforts allows you to identify trends, understand what has worked well (or not), and set realistic, data-driven goals for the future. This method provides a factual basis for target setting. Summing anticipated revenue is a financial projection, not a benchmarking method for social media performance itself. Dividing net revenue by social media revenue calculates a return on investment, not a benchmark for future targets. Asking competitors for analytics is unrealistic and unethical. Making an educated guess based on the phases of the moon is not a professional or data-driven approach. Uploading reports to a CRM is a data management task, not a method for establishing benchmarks.