The best time to bring the in-house audience insight team into a campaign is:
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Correct answer: simultaneously with the campaign launch.
Why this is the answer
This is because bringing the in-house audience insight team at launch allows them to monitor performance in real time, provide guidance on optimizing targeting and messaging, and make immediate adjustments based on audience behavior. Bringing them in only after or at the conclusion of the campaign is too late to influence results, while pre-launch involvement may not always be the workflow expected in the context of this case study.
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