The Bola’s Baked Goods team has seen a dip in deliver ability performance. They want to set up a flow that will help them identify unengaged subscribers who do not respond to a last-ditch effort email. Which flow should they create in Klaviyo? (Select the best answer).
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Correct answer: Sunset flow.
Why this is the answer
A Sunset flow is designed to identify and remove unengaged subscribers from your list. It sends a final series of emails to subscribers who haven't opened or clicked recent campaigns, offering them a last chance to re-engage. If they still don't respond, they are suppressed, which improves deliverability by reducing sends to inactive addresses. A Winback flow targets customers who have previously purchased but haven't recently, aiming to encourage another purchase, not necessarily to identify unengaged subscribers for suppression. A Welcome series is for new subscribers to introduce them to your brand, not for managing unengagement.
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