The bookstore decides they want to send more timely communication about upcoming releases, so they start sending SMS messages. Which feature(s) should they use to collect SMS contacts effectively in Mailchimp? Select all that apply.

To effectively collect SMS contacts in Mailchimp, the bookstore can utilize several features. Popup forms are an excellent way to capture attention on a website and prompt visitors to sign up for SMS updates. Similarly, embedded forms can be seamlessly integrated into website pages, blog posts, or landing pages, offering a persistent signup option. For existing customer lists or contacts gathered offline, a CSV upload allows for bulk import of SMS contact information directly into Mailchimp. A/B tests are used for optimizing campaign elements, not for collecting contacts.