The CEO of an app start-up is aiming to expand the app's reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?

Location targeting and language targeting are campaign-level settings in Google Ads, so they are the main controls for launching Display campaigns into new cities. Setting them precisely helps ads serve in the intended markets and to the right language users, which improves initial reach quality instead of wasting delivery outside the expansion areas. This structure also keeps reporting cleaner by market, which makes early optimization easier as performance develops city by city. Device exclusions and artificial end dates do not improve initial reach into new markets