The CEO wants the project manager to implement artificial intelligence across the organization after returning from a conference. What should the project manager do first?

The project manager should first develop a business case. A business case justifies the project by outlining its benefits, costs, risks, and alignment with organizational strategic objectives. This is crucial before committing resources, especially for a significant initiative like implementing AI across an organization. Performing a SWOT analysis is a valuable input to the business case but not the first step. Engaging stakeholders and allocating resources, and gathering stakeholder requirements are subsequent steps that occur after the project's viability and strategic alignment have been established through the business case. Without a clear business case, these activities could lead to wasted effort on a project that may not be strategically sound or financially viable.