The Chief Marketing Officer(CMO)at a large retailer is looking to modernize the current marketing strategy using online and offline KP Is.The teams have historically worked in silos.What are three things the CM O should do when creating a holistic online-to-offline strategy?Choose three.

The correct answers are the first option:In centi viz e teams with unified goals and KP Is,the third option: Suggest organizational changes to meeting structure,media budgets,andKPIs,and the fourth option:Gettoknow different teams and what they're measuring to track against their goals.To modernize the marketing strategy and create a holistic online-to-offline strategy,the CM O should in centi viz e teams with unified goals and KP Is to foster collaboration and alignment across departments.By setting common objectives,teams are motivated to work together towards shared outcomes, breaking down silos and promoting synergy between online and offline initiatives.Additionally,suggesting organizational changes to meeting structures,media budgets,and KP Is is essential for ensuring that resources are allocated effectively and that strategies are aligned with over arching business objectives.This may involve restructuring meetings to facilitate cross-functional collaboration, reallocating media budgets to support integrated marketing efforts,and revising KP Is to measure the impact of online activities on offline sales and viceversa.Furthermore,getting to know different teams and understanding what they're measuring allows the C MOto track progress against individual goals and identify opportunities for optimization and improvement.By fostering a culture of transparency and communication,the CM O can facilitate knowledge-sharing and encourage teams to work towards a common vision,ultimately driving the success of the online-to-offline strategy.Conversely,encouraging a silo ed organizational structure, budgets,and meetings would hinder collaboration and impede progress towards achieving holistic marketing objectives.Therefore, in centi viz ing teams with unified goals,suggesting organizational changes,and promoting cross-functional understanding are crucial steps for creating a cohesive online-to-offline strategy that leverages the strengths of both channels to drive business growth.