The Chief Marketing Officer(CMO)at a large retailer is looking to modernize the current marketing strategy using online and offline KP Is.The teams have historically worked in silos.What are three things the CM O should do when creating a holistic online-to-offline strategy?Choose three.

To create a holistic online-to-offline strategy, the CMO must break down existing silos. Incentivizing teams with unified goals and KPIs ensures everyone works towards common objectives, aligning efforts across online and offline channels. Suggesting organizational changes to meeting structure, media budgets, and KPIs facilitates this integration by creating frameworks that support collaboration and shared accountability. Finally, understanding what different teams are currently measuring helps the CMO identify existing strengths, weaknesses, and opportunities for synergy, allowing for a more informed and effective strategy development. Setting separate goals and KPIs for each team would perpetuate silos, and encouraging a siloed structure would directly contradict the goal of a holistic strategy.