The Con to so Daily News newspaper is selling display ads on its website using the director guaranteed method of selling display advertising.Which statements describe this selling model?
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Correct answer: Clientsdon't manage their ad campaigns., Clients can choose the specific context or location of where their ads a replaced., It is sold through an agreement,contract,or insertion order..
Why this is the answer
The correct statements that describe the director guaranteed method of selling display advertising,as applied by Con to so Daily News newspaper,are:Clientsdon't manage their ad campaigns,Clients can choose the specific context or location of where their ads a replaced,and It is sold through an agreement,contract,or insertion order.In this selling model,clients have limited involvement in managing their ad campaigns as the newspaper takes on the responsibility of ad placement and management.Clients have the opportunity to select the specific context or location where their ads will appear, allowing them to target their desired audience more effectively.Additionally,the sale of ad space is typically conducted through formal agreements,contracts,or insertion orders,providing both parties with clear terms and conditions regarding the advertising arrangement.Unlike the real-time bidding method where individual impressions are sold through automated auctions,the director guaranteed method offers a more controlled and predictable approach to selling display advertising,ensuring advertisers have greater control over their campaign placements and outcomes.Therefore,understanding the characteristics and processes associated with the director guaranteed method of selling display advertising is essential for advertisers and publishers a like to effectively collaborate and achieve their advertising objectives.
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