The Critter Cravings dog food company has a website named,Critter Cravings.com.Lastyear,they released a mobile app available on both Android and iOS.They encourage users to use the app instead of the website because of its advanced capabilities.Currently,they advertise on YouTube and several other sites.When customers click on an ad,it takes them to Critter Cravings.com instead of the app.What web technology can make a click on a we bad open a page in a mobile app?

The correct web technology that can make a click on a we bad open a page in a mobile app is deep linking.Deep linking enables links to direct users not just to the homepage of a website but specifically to a particular page or content within a mobile app.By implementing deep links in their advertising strategy,Critter Cravings can enhance the user experience by guiding customers directly to relevant features or products in the app,there by encouraging app usage over the website and maximizing the potential for conversions.