The customer's journey is a strictly linear path from first view to purchase.
Choose an answer
Tap an option to check your answer.
Correct answer: False.
Why this is the answer
The customer journey is not strictly linear because shoppers can move across touchpoints in different sequences. They may discover a product, compare alternatives, revisit detail pages, add items to cart, and purchase later. Amazon Ads uses the marketing funnel as a planning framework, but real shopping behavior can move forward, backward, or skip stages. Recognizing this non-linear behavior helps advertisers plan across awareness, consideration, conversion, and loyalty.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed