The Early Review Program is designed to:

The Early Reviewer Program is an Amazon initiative designed to help new products gain initial reviews. It encourages customers who have purchased a product to share their authentic experience by offering a small Amazon gift card in return for a review. The program specifically targets products with fewer than five reviews, aiming to overcome the "cold start" problem where products with no reviews struggle to gain traction. It does not allow sellers to directly email customers for reviews or offer discounts in exchange for specific ratings, as this violates Amazon's review policies. It also doesn't focus on specific shopping times or pre-listing reviews; its purpose is to generate initial reviews once a product is live on Amazon.