The garden has seen consistent email engagement, but recently it's been dropping off. They mention they've been experimenting, and are curious for tips. What are recommended practices for creating effective email marketing campaigns in Mailchimp? Select all that apply.

Effective email marketing relies on understanding and adapting to your audience. Segmenting your audience based on prior interactions allows you to send more relevant and personalized content, which increases engagement. A/B testing different elements of your emails (like subject lines or content) helps you discover what resonates best with your subscribers, leading to improved open and click-through rates. Regularly reviewing campaign analytics provides crucial insights into what's working and what isn't, enabling data-driven optimization. Using complex and verbose language is generally discouraged as it can decrease readability and engagement.