the highest when there is exposure to both ad types so it may be worthwhile to increase investment in both to reach your You should have a wide variety of keywords to help increase impressions and clicks in your campaigns

The correct answer is True because having a wide variety of keywords in your campaigns helps increase impressions and clicks by broadening the reach of your ads. A diverse set of keywords ensures that your ads appear in more relevant search queries, capturing a larger audience and increasing the chances of customer engagement. By targeting a broader range of keywords, you can effectively reach different segments of your target audience, which can lead to higher visibility and more opportunities for clicks, ultimately improving campaign performance and driving better results.