The _______ is a media planning solution that helps advertisers develop full-funnel strategies, understand audience opportunities, and optimize budget allocation across sponsored ads, display, streaming TV, and other channels where customers spend their time.
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Correct answer: Ads Planner.
Why this is the answer
Ads Planner is an Amazon Ads media planning solution for building full-funnel, goal-based media plans. It helps advertisers plan across single or multiple formats, including sponsored ads, display, online video, Streaming TV, and audio. The tool combines audience insights, deduplicated reach estimates, and budget allocation recommendations. This makes it suited for planning across customer touchpoints before campaign activation.
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