The main goal of the marketing team at a cosmetics company is to drive sales through their website,and they also want to use a Video action campaign to drive conversion events like page visits and adding-to-cart.Why is it a good idea for the marketing team to track those lighter conversion events?

**because they can be predictive of a full sale.**Tracking lighter conversion events,such as page visits or adding items to a cart,can provide valuable insights into the customer's purchase journey.Even if a user doesn't complete a purchase immediately,these events indicate a level of interest and intent.By understanding and analyzing these behaviors,marketers can re target and nurture these potential customers more effectively,increasing the likelihood of a full sale in the future.