The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalised content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalisation does this describe?

This scenario describes delivering a relevant landing page. When a user clicks an ad with a specific offer (25% discount), they are directed to a page directly related to that offer. This ensures a consistent and personalized user experience, fulfilling the expectation set by the advertisement and increasing the likelihood of conversion. Mobile deep linking refers to linking directly to specific content within a mobile app, not a website. Dynamic scripting involves client-side code execution for interactive elements, which isn't the primary personalization method here. "Uses given information" is too vague and doesn't specifically describe the action of directing to a relevant page based on ad content.