The marketing team for a catering business has relied on Google Search campaigns in the past, but they're now ready to take advantage of a Google Video campaign with a "Sales" campaign goal. Why would it be a best practice for the catering business to create their Google Video campaign in the same account as their Google Search campaigns?

Using the same Google Ads account keeps the Search and Video campaigns under one set of account-default conversion goals , so the same primary conversion actions can be used for reporting and bidding across campaigns in that account. Google Ads states that account-default goals apply across campaigns unless campaign-specific goals are used. Google also explains that when users can be exposed to ads from several accounts, a shared conversion setup is the best practice to avoid duplicate conversion tracking. Keeping both campaign types in one account therefore gives the business a cleaner conversion tracking setup for sales measurement. Google Help+2Google Help+2