The marketing team for your company's website expresses concern about why it's not meeting its revenue goals. The effectiveness of the landing page is under question. You're tasked with analysing the percentage of people who go to the landing page and do nothing. What's the name of the metric that you should look for?

Bounce rate is the percentage of single-page sessions on a website, meaning the user left the site from the entrance page without interacting further. A high bounce rate on a landing page indicates that users are not finding what they expect or are not engaged by the content, directly impacting revenue goals if the page is designed for conversions. Scroll depth measures how far down a page users scroll, but doesn't tell you if they left immediately. New subscribers tracks conversions but not the initial disengagement. Pages per session indicates how many pages a user views in a single session, which would be low for a bounced user, but bounce rate specifically quantifies the "do nothing" scenario on the entrance page.