The marketing team of a sales company has come up with four goals for the upcoming quarter: acquiring new customers, creating new leads, growing sales and broadening the reach of their existing remarketing campaigns. Which campaign type should this team use to best achieve their objectives?

In current Google Ads terminology, this campaign family is covered by Demand Gen campaigns, which are built to support both prospecting and re-engagement across Google’s visual surfaces. They can help acquire new customers, generate leads, drive sales, and extend the reach of existing remarketing efforts in one campaign type. Google documents these campaigns across YouTube, Discover, Gmail, and the Google Display Network, which gives them broader reach than a single surface or audience tool. That combination makes this the strongest match for the full set of business goals