The marketing team of a skin care company has the primary goal of driving sales through their website. They setup a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

Tracking lighter conversion events,such as page visits or adding items to a cart,provides valuable insights into the customer journey.These events,while not final conversions(like making a purchase),indicate user interest and engagement with theproduct.**They can be predictive of a full sale**because users who visit product pages or add items to their cart are often in the consideration phase and might be closer to making a purchase decision.Monitoring these events helps marketers understand the effectiveness of their campaigns at driving user interest and can also in form adjustments to better lead users to the final conversion.It's away to gauge potential sales intent before the final commitment is made.