The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns. Which campaign type will help the marketing team to achieve all four goals?

Google now documents this campaign family as Demand Gen campaigns, which extend the former Discovery format across YouTube, Discover, Gmail, and the Google Display Network. These campaigns are built to support both prospecting and re-engagement, so they can help with new customer acquisition while also expanding reach beyond existing remarketing activity. Google also supports goals such as Sales and lead-driving outcomes in this campaign setup, which aligns with growing revenue and generating new leads. Because it combines visual reach, conversion-focused bidding, and first-party audience use in one campaign type, it is the only option here that covers all four business goals together