The order of the steps a user takes in the decision-making funnel is:
Choose an answer
Tap an option to check your answer.
Correct answer: Awareness, Interest, Desire, Action.
Why this is the answer
The correct order of steps in the decision-making funnel, often referred to as AIDA (Awareness, Interest, Desire, Action), is Awareness, Interest, Desire, Action. This model describes the cognitive stages a consumer goes through before making a purchase. Awareness: The consumer first becomes aware of a product or service. Interest: They then develop an interest in the product, often seeking more information. Desire: This interest evolves into a desire for the product, recognizing its potential value or benefit. Action: Finally, the consumer takes action, such as making a purchase or signing up for a service. The other options present incorrect sequences of these fundamental stages. For example, placing "Interest" before "Awareness" doesn't make sense, as one must first be aware of something to develop an interest in it.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed